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Super Bowl 2012 Advertisers Use Social Media to Build Hype

Super Bowl 2012 is here, and many brands are using social media to build buzz around their big game-day commercials and their products; Mullen Chief Creative/Chief Social Media Officer Edward Boches on...

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Edward Boches: How Brands Use Social Media

From March 11 through 15, genConnect.com is onsite in downtown Austin, Texas conducting personal interviews with speakers slated to appear at the innovative South by Southwest (SXSW) Interactive...

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